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CASE STUDY


FLYWHEEL SPORTS

SMALL BUSINESS, MOBILE APP, FULL STACK DEVELOPMENT, UI/UX

TECHNOLOGIES: OBJECTIVE-C, CORE DATA, PHP

Flywheel takes spin classes to the next level by giving you real-time performance feedback and data on your rides. Flywheel needed an iOS app that would enable their customers to access this data, compare stats with other Flywheelers, and of course, book classes on the fly.

FlyWheel Screens
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PROBLEM AND PROCESS

The vast majority of Flywheel's userbase was on iOS, and performance was incredibly important. If registration was slow or painful at all, Flywheel could lose out on massive amounts of revenue. Since their spinning classes are so data-centric, the app needed to encourage sharing, displaying, and comparing of this data.

This gave us a unique set of needs to satisfy-

  • Create a painless registration flow.
  • Elegantly present user data.
  • Maintain a high level of performance
  • Accomplish all of this with a beautiful UI.
A layout of displays

SOLUTION

Infuse worked closely with Flywheel and studied their brand values to create a beautifully-designed mobile app that fit their brand as well as iOS best practices. The app was coded with Objective-C to optimize performance and used PHP on the back-end to easily integrate with Flywheel's existing PHP code structure.

The registration process was not only painless, but it gave customers a unique and innovate method for selecting the actual bike they wanted within Flhywheel's "stadium-style" classes. This resulted in a registration flow that not only worked but was actually enjoyable and gratifying to use.

Finally, all user data was made easily accessible by a performance dashboard that updated after each class.

RESULTS

Flywheel's new app didn't just look nice. It delivered real results:

  • Within 1-week of launch, over 50% user adoption rate.
  • Increased customer and marketing presence.
  • Accelerated company growth via increased user acquisition and engagement.

The new app was so well-recieved that Infuse and Flywheel continued to collaborate on further projects.

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